Founder of beauty collective co

Tayla Shreeve

About Tayla

About Tayla

Tayla’s journey in the beauty industry began at just 14 years old. Driven by her own struggles with hormonal changes, severe acne, and endometriosis, she developed a deep curiosity about how the skin works and a desire to help others feel comfortable and confident in their own skin.

Her passion quickly turned into a career. After completing her diploma at the renowned Elly Lukas Beauty College just nine months after finishing high school, Tayla began working in some of Melbourne’s most prestigious day spas and salons, refining her skills and gaining invaluable industry experience.

After a gap year travelling through Europe, Tayla returned home inspired to create something of her own. She founded Beauty Collective Co, a boutique beauty destination built around personalised treatments, genuine care, and a holistic approach to skin health. What began as a small venture quickly grew into multiple locations across Melbourne including Sandringham, Albert Park, Richmond and Sorrento.

Like many small businesses, the challenges of COVID reshaped the journey. Tayla made the difficult decision to downsize and bring the business back to one location — a space in Railway Crescent that soon became the heart of Beauty Collective Co. What began as a single shop quickly expanded into neighbouring spaces as the business continued to grow, evolving into the thriving beauty and wellness hub it is today.

Through her own personal health journey, Tayla developed a strong passion for supporting women not only through skin treatments, but through holistic wellbeing. This led to the creation of Urban Oasis — a hidden sanctuary located behind the salon that offers half-day wellness experiences including Pilates, yoga, breathwork and sound healing.

Over the past two years, Tayla has expanded these experiences beyond Melbourne, hosting transformative retreats on Magnetic Island, allowing clients to step away from their daily lives and reconnect with themselves.

Tayla remains deeply passionate about skin and brows, specialising in cosmetic tattooing and her signature natural microblading technique. She believes brows should never follow a stencil or trend, but instead be carefully customised to suit each individual’s unique facial structure, colouring and personal style.

More than two decades since she first stepped into the beauty industry, Tayla’s mission remains the same — to create a space where clients feel nurtured, confident and truly cared for.